SKILL SETS
D
Results-driven digital marketing leader with 12+ years of cross-functional experience scaling paid media, SEO/SEM,
programmatic, and growth programs from startup to enterprise. Proven ability to build and lead high-performing ad
operations teams, architect multi-channel attribution frameworks, and drive double-digit revenue growth with data at
the center of every decision. Comfortable owning multi-million-dollar media budgets, managing agency and vendor
relationships, and translating marketing performance into executive-level business outcomes. Deep hands-on expertise
in AI-powered automation, e-commerce growth, and B2B/B2C demand generation — with a recent track record of
exiting startup ventures and building scalable programs within corporate environments from the ground up.
Contact Duke directly via the form below to schedule a interview.
MY EXPERTISE IN DIGITAL MARKETING
Management
95%
Marketing Strategy
95%
Generative AI
90%
Training/Consulting
90%
e-Commerce
85%
PaidMedia/Advertising
85%
Search Engine Optimization
85%
Analytics/Reporting
80%
Web Development
80%
PORTFOLIO
EXPERIENCE
03/2025-Present
Data Street Marketing
Digital Marketing Manager -
Data Street Marketing is a full service digital agency, serving local clients in mostly MS, AL and Charleston, SC locations. Their largest client is the Mississippi State Lottery. I am responsible for leading a small but effective Ad Operations Team at DSM and overseeing vendors. My team's responsibilities include SEO/SEM, programmatic paid advertising and analytics/reporting. Grew SEO and SEM accounts in a short amount of time, potentially doubling accounts by year end. Connected and developed a process for reporting and automation for all clients, occasionally utilizing AI to help develop custom reporting needs. Connected ad accounts to callrail to track call volume and form fills to help clients relate back to their business and retain or grow accounts. Developed unique strategy for new clients from various different verticals that helped grow smart measurable ROI and/or KPIs.
06/2016 - 11/2022
GRAY TV/GRAY MEDIA INC.
Manager of Media Strategy & Ad Ops -
Initially serving as an internal consultant, traveled extensively to advise TV stations and their clients on digital advertising. As TV revenue was decreasing, while as digital and CTV revenue was increasing. Following a company restructuring/buyout, later promoted to spearheading initiatives focused on fostering a culture of excellence, optimizing processes, and driving accountability within the automotive vertical solely. This involved establishing and leading a digital media strategy team within a publicly traded company. Due to the pandemic and a re-org was moved to the central GDM team.
12/2022-03/2025
ECOKRUZ.COM
As the Marketing and e-Commerce Manager, within a rapidly expanding Electric Vehicle (EV) industry startup, in a fully bootstrapped organization. Working closely with the CEO, to orchestrate efforts to drive B2C and B2B sales growth, with very limited time and budget; grew it successfully year over year, step by step and succesfully exited. A real-life David v Goliath story in the EV business. • Created the initial e-commerce site adding content, SEO, products and listings and keeping it updated. Upgraded it to Shopify version 2.0 • Executed Phase 2 of their marketing by moving from B2C to B2B via introducing new cost-effective EV Chargers to the US market. Formed strategic partnerships with industry leaders with renowned brands like SIEMENS, BLINK, ChargePoint, Noodoe, and Autel to provide the top five certified US commercial EV Chargers, offering standard and extended warranty options. White labeled Tesla DC Fast Chargers would later be introduced as well. • Main KPI is lead generation - almost all inbound hand raisers and working with CEO and Sales Director to help followup or close sales and monitor delivery and customer satisfaction. Further leveraged AI to sort thru our numerous leads and organize and categorize them for sales team to follow-up on.
•Assisted the CEO to grow business from relatively scratch $0 to $1M/yr in revenue, with zero funding and no external agency assistance either, completely thru online marketing and later succesfully exited.
01/2020-09/2025
Allen Samuels House of Travel
Web Marketing Manager (Freelance/Contract) -
Initially took their digital business card and turned it into a full blown website. After which continued to assist in updating the website, content/SEO and graphics/videos to keep it up to date monthly. Built a custom form fill to assist their travel agents in fulfilling trips for their customers with high conversion rate. Eventually transferred service to a local person who was updating their social media.
Education & Certifications
University of California, Santa Barbara
B.A History, focusing on U.S. History
Played Competitive Indoor Soccer
M.A. Social Sciences, Regis University
Higher Educational Emphasis was on Historical and Current Social Trend Analysis.
Worked at the State of CO during grad school, where I met the 3 most recent Governors, Ritter, Hickenlooper & Polis.
Google Adwords Search Certified
Google Adwords Display Certified
Google Ads Video Certified
Google AI Powered Shopping Ads Certified
Google Analytics IQ Certified
Meta Ads Certified
Trade Desk Certified
FAA Drone Pilot Certified
Anthropic Claude AI Architect Certification
01/2019-07/2029
Veterans United Home Loans
Digital Marketing Consultant (Freelance/Contract) -
Veterans United Home Loans is one of the largest originators of VA Home Loans in the country. Was given a 6 months part-time contract to consult their paid media team, who were spending $25M annually on paid search alone. This meant research, analysis and reporting; looking for ways to optimize and clean up their Google adwords account. Found ways to eliminate about $250k a year from what they are doing and move it over to new avenues they were not investing in currently. Also found low conversion rates in other avenues which could have been improved, with some simple optimizations. Tested and analyzed their custom form fill, which was a success in their industry and often times being copied, "imitation is often times the greatest form of flattery" created a list of competitors to keep an eye out for.
07/2014-06/2016
DEALER.COM
Senior Digital Advisor -
Digital Marketing Project Manager and Consultant for top-tier dealership groups, within Dealer.com’s high-value client portfolio. Delivered strategic digital marketing consultation and industry best practices while managing multiple client projects simultaneously. Was employed during Dealer.com’s rapid growth and acquisitions by Dealertrack ($1B) and Cox Automotive ($4B). Grew and managed a $4M/yr portfolio in the retail division before $7M/yr portfolio in Major Accounts.
MARKETING MAVEN
Freelance Digital Marketer
Executed various digital marketing projects, including SEO, social media, and email marketing, achieving a 35% improvement in online visibility.
CONTACT
Let's discuss how I can elevate your digital marketing efforts. Reach out to schedule a consultation or interview:
